Too much of a good thing

Back in 2000, psychologists Sheena Iyengar of Columbia University and Mark R. Lepper of Stanford published the results of an interesting study that shed light on how people make choices. In their experiment, the choosers were customers of a grocery store in Menlo Park, California called Draeger’s. (They bill it as “upscale,” and I’ll vouch […]

An apple a day — in about five years

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It was shortly after Kevin and I first started dating that it became apparent he’d be a regular visitor to my apartment – the kind of visitor who needed a toothbrush, a razor, maybe a change of clothes. One sunny Saturday afternoon, we wandered up Broadway to find what he needed. There was a large […]