Amazon was planning a four-city billboard campaign for the Kindle, starting at the end of April. The gist of the billboard is that you can get your newspaper in a Kindle edition, and there is, of course, a picture of a Kindle.
The Kindle in the picture has a screen, of course, and on that screen is text. Not just any text, though, text from a science story about fish that I wrote for the Washington Post earlier this month. The e-mail was to ask permission to use my name.
Permission was readily granted, and there are now billboards in Atlanta, Chicago, Philadelphia and Washington, DC that have my name on them. It’s in very small print, but still.
And, although they don’t owe me anything for the use of my name (per my contract with the Post), they are sending me a Kindle, just to be nice.
I can’t help thinking all this is pretty groovy way to get launched into the digital age, and I will send a nice little jar of our homemade sea salt to the first person who sends me a photograph of one of those billboards.