Look to your right. You’ll see a little box that says “Experience local. Cape-wide food & farming events.” It’s the very first Starving off the Land advertisement, and I want to tell you a little bit about it.
I’d considered whether or not I wanted to take advertising, but I hadn’t gotten past the consideration stage when my friends Doug and Dianne Langeland, publishers of Edible Cape Cod, asked me if I’d take an ad for their annual celebration of Cape Cod food – it’s called CLASH, the Cape Land and Sea Harvest.
I’m an enthusiastic supporter of CLASH and, this year, a participant, but still I had to think about it. It felt like a big step, taking an ad. It was a policy decision.
I made it, as you’ve already surmised, in favor not so much of taking advertising, but of not rejecting advertising for things I support and are in the spirit of Starving. So far, I haven’t had to make any hard decisions; advertisers aren’t exactly beating down my door. For all I know, this will be the only ad I’ll ever run.
But, if opportunities arise, I’ll consider them case by case. I suspect some of you will balk at the idea of it, but I hope those of you who enjoy Starving, and would like it to continue, will take into account the fact that it’s easier for me to justify the time I spend on it if it’s even moderately remunerative.
In the meantime, let me tell you about CLASH! It’s a week of of tours and tastings, talks and workshops, all showcasing the foods we’re producing out here on Cape Cod. You can walk through a cranberry bog, learn how to clam, or tour the Cape Cod Beer brewery. And you can eat! There will be meals galore.
Or, you can come to the mushroom growing workshop that Kevin and I are giving at Long Pasture Wildlife Sanctuary, with its director, Ian Ives, on Friday, September 24 from 2-4. We’ll give each participant an oak log and bunch of dowels inoculated with shiitake spore, and take you through the process of turning firewood into a mushroom crop. You’ll go home with your very own mushroom log, and the promise of shiitakes in the spring, or maybe the fall. (Instant gratification, it’s not.)
If you’re local, I’d love to see you at our mushroom workshop. If you’re not, I’ll be sorry to miss you. Wherever you are, I hope you’ll stick with me, ads or no ads.